When creating digital storytelling around a live theatre show like Snow Queen, it’s essential to think about how your audience will find and interact with your content.
Because this work is for audiences aged 8+, there are key ways to reach your audience with this digital work:
Through your participation & outreach work
Through your on and offline marketing activities (to parents/carers, teachers and other leaders, not directly to the children and young people)
Through your digital network (supporters, colleagues, bloggers, fellow organisations, etc)
Think through each element of the digital work and how and where the child or young person might interact with it, particularly in participation, learning and outreach settings.